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In 2014, when Loving the Shoals was incorporated as a non-profit organization, Jimmy Hayes was appointed as Executive Director. He has over twenty five years of experience in benevolent community impact. As director of Loaves and Fishes in Northwest Alabama, he helped develop and implement a food distribution program that provided approximately two million pounds of food annually. This directly impacted over 12,000 people and assisted approximately forty other organizations in the region. Jimmy developed a partnership with Feed the Children International and hosted an annual event that impacted the food insecure children in the Shoals. With his leadership, care providers are connecting across the Shoals for greater community impact.